Win encore casino larry bird commercial11/23/2023 There are reports that the fast food chain is going to air a similar ad during this year’s Super Bowl featuring LeBron James and Dwight Howard. ![]() When the two of them are in the stands and Larry challenges Michael, Larry was actually trying to figure out if he could really make it off the scoreboard.” “After that, it was just editing though Larry didn’t necessarily want to do it that way. “Larry added the line, ‘No dunking.’ Then the two took the first two shots (over the backboard and on their knees),” Ferguson added. “We actually had to have Larry challenge Michael to the game because we couldn’t have Michael make the challenge because of his gambling situation at the time.”īird and Jordan began with simple H-O-R-S-E challenges that slowly elevated to difficult and absurd shots. “Every detail was worked out,” explained Jim Ferguson, who along with Bob Shallcross, was a part of the creative team behind the ad. Darren Rovell of recently met up with one of the ad’s creators. In the ad, Celtics legend Larry Bird challenges Bulls superstar Michael Jordan to a game of H-O-R-S-E, with the winner getting a Bic Mac. ![]() It’s been almost 17 years to the day since the now-famous McDonald’s “Nothing but net” commercial aired during Super Bowl XXVII.
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